DMT 198: SoundCloud & ads, Medium, Audiam, Gramofon, Denmark, age ratings and mo

If you'd like to receive DMT's weekly newsletter sign up on http://bit.ly/dmtlist. This week's show is brought to you by Play MPE® on http://www.plaympe.com.This week on Digital Music Trends it was a pleasure to welcome Jeff Price (Audiam) and J Herskowitz (Tomahawk, Hatchet).We kick off by chatting about SoundCloud's announcement: the company unveiled the first step in its new monetisation strategy ("On Soundcloud") which involves brand advertising and launched a Premier Partner program for a selected number of artists.We also discuss Medium's upcoming music magazine, I show off the Gramofon box, and finally we cover Denmark's latest recorded music revenues figures and the UK's music video age rating test.During the show Jeff brings us up to speed on the latest at Audiam and J on latest at Tomahawk.I really hope you enjoy this week's show, next week DMT will be recorded live at Berlin Music Week and may be released on Friday morning rather than Thursday (just FYI)...'Till next time.Andrea Leonellihttp://www.digitalmusictrends.comhttp://www.twitter.com/digimusictrends