DMX Dublin 2014 Digital Marketing Conference Special

A preview of the forthcoming DMX Dublin 2014  Digital Marketing Conference. Guest presenter Colin Lewis interviews two of the speakers.  Tessa Barrera is the current Head of Social Media for Lexis, the Recommendation Agency where she works on creating online and offline conversation for brands to increase their reach.Prior to joining Lexis, Tessa was the Global Head of Social Media at Red Bull. She was responsible for the creation of both global and local market social media strategies in 165 countries, with a focus on building engaging and interactive social and digital activities across all parts of the company.  She oversaw close working relationships with all the major social media channels and Red Bull’s properties to drive constant innovation in line with new developments. Ian Bolton is MD of Teebusters.com  who promote fashion related items on a timed limited basis. Teebusters works with designers from all over the world, to create a community that selects the designs that are promoted for sale. 2013 was Teebuster’s first complete year of trading, developing a set of fanatical followers very quickly, establishing a network of designers worldwide and now selling to 42 countries.