DNP Deep Dive: Do Donors Actually Use Charity Watchdogs? w/ Ron Sellers

Do you know how the charity watchdog sites rate your organization? Many groups pride themselves on their 4-star rating but is it something that matters to donors? How many donors actually use charity rating sites and who are they? Well now, thanks to a new study by Grey Matter Research, we have some answers to those questions. It turns out over 30 million donors use charity watchdogs and those who do come from some key groups who are critical to the growth of your program. Grey Matter’s President Ron Sellers joins Dan to break down this groundbreaking study and talk about how its findings can help improve your fundraising efforts. Show Notes:  https://greymatterresearch.com/ https://greymatterresearch.com/do-donors-use-charity-watchdogs/ https://greymatterresearch.com/articles-studies/ [email protected]