DNP Deep Dive: Donor Psychology w/ Clay Buck

Clay Buck is a consultant and Founder at TCB Fundraising where he helps nonprofits maximize their potential with a human approach towards fundraising guided by donor psychology which he has become an outspoken advocate for. In this unique and practical conversation, Clay discusses his passion for understanding why donors give and why having insight into the psychology of donors is critical for an optimized fundraising program. Clay and Dan also break down some tactical applications for philanthropic psychology which can help improve your ROI. Additional topics covered include: “consistent but not consecutive” donors and how to reactivate them, donor motivations and identities, authenticity in fundraising, donor gratitude, first party survey data, how nonprofits can help rebuild communal ties, and much more. Clay also explains how his background in theatre helped him become a better fundraiser and his thoughts on how the nonprofit industry can better tell the story of its impact in order to attract new talent. This chat is a fun and valuable listen for any fundraiser who enjoys geeking out over why donors give or is looking for ideas on how to inspire them to give more often. Show Notes: @tclaybuck https://tcbfundraising.com/