DNP Groundbreakers: Justin McCord, VP SMarketing @ RKD Group & Host of Groupthinkers Podcast

Did you know that over half of Americans have listened to a podcast? No longer a niche activity, podcast listening has grown by 50% over the last 3 years. The medium’s explosive growth has created a tremendous opportunity for non-profits to deliver value to their donors through the spoken word. As host of the Groupthinkers Podcast, Justin McCord has helped build RKD Group’s podcast into one of the most influential and forward thinking shows in the nonprofit sector. In this wide ranging conversation he talks to Dan about what it takes to build a successful podcast and how the format can help nonprofits provide information hungry donors with valuable engagement that can deepen relationships, improve retention, and fortify community with your organization’s most passionate fans. Topics include: The importance of a value-first approach, establishing your organization as an authoritative voice for your mission, content ideas, expectations about monetization, and why your content’s quality is much more important than your production values. Justin also shares his thoughts on the impact of “at home” content on the industry and how COVID-19 may permanently change fundraising best practices. Justin’s insights are a must-hear for any organization looking to get started or just curious about the power of podcasting. Show Notes: https://www.linkedin.com/in/mccordjustin/ https://soundcloud.com/groupthinkers