DNP Groundbreakers: Shannon McCracken, CEO @ The Nonprofit Alliance

In their short history, The Nonprofit Alliance has had an outsized impact advocating on behalf of the fundraising industry, shaping key legislation, and fighting on our behalf in the courts. As CEO of TNPA, Shannon McCracken helps lead the organization's mission to promote, protect, and strengthen the philanthropic sector in the best interests of donors and beneficiaries. Shannon joins the show to talk about the role that TNPA plays in the sector as well as their contribution to the landmark AFP v Bonta Supreme Court decision which protects donor privacy.  Dan and Shannon also dive deep into some of the key issues which TNPA members are concerned about including:  - The democratization of giving and negative impacts of excluding "low dollar" donors - Diversity and Inclusion - Employee recruitment, retention, and compensation   - Changing how the industry talks about "overhead" - The need for nonprofits to invest in staff and resources to maximize their impact  - Increasing outreach to find new and different types of donors  - The benefits of an "it's not you, it's me" approach to fundraising  - How fundraisers can better promote the benefits of working in our industry  - As well as much, much more Shannon also shares her passionate thoughts on why it is so important for the industry to focus on mental health, especially at this time.  Our chat with Shannon McCracken is a valuable listen for any fundraiser who is interested in a broad AND deep discussion with an industry leader who is uniquely connected to the concerns of fundraisers.   If you get value from our interview with Shannon McCracken, please subscribe to the Dynamic Non-Profits Podcast and take a few seconds to leave an honest review. Your subscriptions and feedback really do help more fundraisers discover the show and helps to advance our mission to advocate for innovation in the non-profit sector.  Show Notes: https://tnpa.org/ https://www.linkedin.com/in/smccracken/ https://podcasts.apple.com/us/podcast/dnp-deep-dive-non-profit-marketers-guide-to-generation/id1458121528?i=1000529505664 https://www.thenonprofittimes.com/npt_articles/breaking-scotus-reverses-donor-disclosure-demands/