DNP Groundbreakers: Taylor Shanklin, VP Marketing @ Pursuant

Content Marketing: It’s a buzz term which is dominating fundraising (and most facets of marketing). But what does it really mean and how can nonprofits leverage content marketing to help them acquire more donors? Where do you get started? Why is content so important in modern fundraising and how do you measure it’s impact? In this wide ranging interview, Dan speaks with Pursuant’s Taylor Shanklin who offers her perspective based on over a decade in the nonprofit sector. Whether your organization is just thinking about starting a content marketing program or you’re trying to take yours to the next level, this is a topical discussion you’ll want to listen to. Show Notes: Taylor Shanklin  [email protected] https://www.linkedin.com/in/tshank/ https://www.soar.how/