Do Ads Ruin AI Search Results? episode artwork

EPISODE · Feb 26, 2026 · 54 MIN

Do Ads Ruin AI Search Results?

from The Curiosity Desk · host GBH News

Advertising in ChatGPT was the last straw for Zoë Hitzig. She quit her job as a researcher at OpenAI, saying that ads inject a troubling incentive structure into AI. We talk to her about her work and her perspective. And, another round of Curiosity Questions from listeners! Edgar and senior producer Aidan Connelly answer queries about blue whales, Harvard’s “whispering arch,” and why weather apps sometimes gives different users different temperatures for the same locations. Plus a regular does of trivia from Erin McCarthy, former editor-in-chief at Mental Floss. Today, fun stories about people born on February 26th. (Happy birthday Johnny Cash, Fats Domino, Jackie Gleason & Victor Hugo!) ---------Have something you’re curious about? Leave us a voicemail anytime at 877-301-8970, or submit questions via the form on our landing page at GBHNews.org.Subscribe to our YouTube channel for more content and exclusive videos.

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Do Ads Ruin AI Search Results?

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This episode is 54 minutes long.

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This episode was published on February 26, 2026.

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Advertising in ChatGPT was the last straw for Zoë Hitzig. She quit her job as a researcher at OpenAI, saying that ads inject a troubling incentive structure into AI. We talk to her about her work and her perspective. And, another round of Curiosity...

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