Do Authors Still Need Newsletters? | Ep. 304 | The Merry Writer Podcast

EPISODE SHOW NOTES An author newsletter, or email list, is important to have for writers to connect with their readers and have a unique platform to promote their books. However, there's many pros and cons to having a list, and is it even still relevant in 2026? In this episode, we cover: What an author newsletter is and its purpose Factors and stats to think about before starting an email list Conversion rates References: What is a Good Open Rate? What is a Click Rate? As always, thanks for listening. Please let us know your thoughts in the comments below, give the podcast a follow, and share our content! WANT TO BE A GUEST ON THE SHOW? We’re open to Author Interviews and Industry Interviews. This means, if you’re an author or work in the writing field (cover designer, audiobook narrator, editor, etc.) we want to hear from you! If you would like to be considered, please take the time to read our FAQs Page. If you feel you’d be a good fit for the show after reading the FAQs, please check for the status of the Google Form on that page to see if we are accepting at that time. SUPPORT THE PODCAST Ko-fi You can join The Merry Writer community over on our Ko-fi page! It helps keep the show going and you get extra goodies through one-time or monthly tips. (Don’t worry; there’s plenty of free content, too!) We appreciate your support. Special Thanks Our Merry Writers via Ko-fi: Jeremy, Kris, & Jackie Share If you enjoy the show, don’t forget to share our episodes on social media, follow the podcast, and engage in the comments. CREDITS Hosts Ari Meghlen & Rachel Poli Music Intro & Outro – “Inspired” composed and produced by Kevin MacLeod of https://incompetech.com/ | Licensed under Creative Commons: By Attribution 4.0