Do bike brands have their chin out on E-bikes? with Jon Sherwood of Bell Helmets

Jonathan Sherwood is one of the most thoughtful people I have ever met in the cycling business.Jon is currently is Director of Sales for Power Sports EMEA at Bell Helmets. He previously held the role of Marketing Director at Zyro Fisher, as well as Global Brand Marketing Director for Bell Helmets.Jon has worked for Mizuno, Fox Racing and he started his own distribution company in South Africa at just 20 years old. We discuss a wide range of topics including whether power sports brands may pose a threat to E-bike market share currently held by bike brands.This guy has seen a lot and I am happy to have him on the show.Follow Jon on Linkedin: https://www.linkedin.com/in/jonathan-sherwood-80aa9732/Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter