Do business systems belong in RevOps??

🔥 Should RevOps own business systems? Or should IT take the wheel? This is a pretty spicy 🌶️ debate in RevOps right now, and we’re diving in on the latest episode of the RevOpsAF Podcast. 🎙️ When you’re a small company, RevOps often wears the systems hat - CRM, automation, reporting, yada, yada, yada. But as you scale, IT typically steps in . . . which can lead to a tug-of-war over ownership. @Erick Mahle, VP of RevOps & Digital Transformation at Lendz Financial, joined @Camela Thompson to break it all down: Who should own business systems—RevOps or IT? The data governance dilemma (security vs. agility) How to collaborate and not collide with IT 💭 Erick puts it best: "How can you ensure the right analytics are in place if you're not in the driver's seat of the business systems that generate that data?" Not a member of the RevOps Co-op yet? What are you waiting for?? Join us at revopscoop.com. Follow Erick on LinkedIn -> https://www.linkedin.com/in/erickmahle/