Do Businesses Show Their True Colors During LGBTQ Pride Month?

Celebrations continue across the country as the LGBTQ community celebrates Pride Month. President Bill Clinton declared June as “Gay & Lesbian Pride Month” in 2000. The designation commemorated the Stonewall Riots in Lower Manhattan in June of 1969. Nine years later, President Barack Obama included bisexual and transgender people — the “B” and “T” of LGBT. Nowadays, rainbow flags are in front yards, tourism posters, along with sponsorship banners and ad campaigns. With brands like Campbell’s Soup, Apple, and Taylor Swift feeling comfortable aligning themselves with Pride, On Second Thought sat down with Georgian members of the LGBTQ community for a conversation about the history of Pride and how corporate commodification has changed the event over time.