Do Drinks Dupes Make Sense?

Adam and Joanna discuss whether companies that are making obvious dupes or copies of popular drinks are being smart or just trying to cash in on a trend. Can you copy and become more premium? Does it matter if the packaging is nearly identical? Does it matter what part of the drinks space you're in? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers! Joanna is drinking: Foradori Teroldego Adam is drinking: Martini at Horse Inn Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair