EPISODE · Jun 25, 2020 · 21 MIN
Do I need a niche?
from Talking about Coaching · host Yannick Jacob, Siawash Zahmat & Nicki Drab
One of the most frequently asked questions of coaches who are just starting out is whether they need a very specific niche in order to be successful at signing up new clients. Some coaches will argue that it’s best to niche as narrow as you can, so that your clients know you’re speaking directly to them. Others will tell you that they are simply “life coaches” and they work with anyone on anything and operate successfully. And then there’s anything in between. So it’s a confusing subject and today we’re trying to shed some light on it, talk about the various ways in which we might niche and discuss the question of whether we need a niche at all when running a coaching business. _____If you'd like to stay up to date with new episodes, would like to talk to us about coaching or generally support what we do: Ask us a question: http://bit.ly/talkingaboutcoachingSign up to our mailing list (no spam, no sales, just a quick shout about new episodes): https://mailchi.mp/afc10fc74492/talkingaboutcoachingWatch us on YouTube: https://www.youtube.com/channel/UCG2cC6sgHdLuhBdRqxQNPYgListen to and download all episodes: http://talkingaboutcoaching.buzzsprout.com/Like our Facebook page: http://fb.me/TalkingAboutCoachingJoin our Facebook community: https://www.facebook.com/groups/3023068731067611/Support us on Patreon: https://www.patreon.com/talkingaboutcoachingSupport the show- Never miss an episode:https://rocketsupervision.com/talking-about-coaching/- Yannick's Coaching Nuggets: https://gocoachinglab.com/nuggets- Free Starter Kit for new coaches: https://rocketsupervision.com/coaching-starter-kit/- More deep dives at https://www.youtube.com/playlist?list=PLEK9UENWT66D6uqPJhCznXNhc9Ba9jite- Short episodes of TaC addressing specific questions: https://www.youtube.com/talkingaboutcoaching- Support what we do with a positive review, a comment or by telling a friend or colleague about this episode.- Watch COACHING DEMOS from many of our guests in Yannick's Lab. Membership: https://gocoachinglab.com/Upcoming Labs: https://bit.ly/FutureCoachingLabsFREE taster sessions: https://rocketsupervision.com/coaching-lab-coaching-sessions/ Thanks for being a coach. You're making the world a better place!
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One of the most frequently asked questions of coaches who are just starting out is whether they need a very specific niche in order to be successful at signing up new clients. Some coaches will argue that it’s best to niche as narrow as you can, so that your clients know you’re speaking directly to them. Others will tell you that they are simply “life coaches” and they work with anyone on anything and operate successfully. And then there’s anything in between. So it’s a confusing subject and ...
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Do I need a niche?
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