EPISODE · Jul 5, 2022 · 11 MIN
Do I Need An Annual Marketing Plan?
from The Rethink Marketing Podcast · host Colin Jeffries & Paul Frodge
On episode #141 of the Rethink Marketing Podcast, Eric and Colin put together some easy check-boxes to determine when a marketing plan makes sense. There are many scenarios where it makes sense to throw out an annual plan in favor of agility and flexibility. There are also many business strategies that demand an annual marketing plan with dollars earmarked for initiatives with long time horizons. So when should you embrace an annual marketing plan? You'll know in the next 15 minutes! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments. Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
On episode #141 of the Rethink Marketing Podcast, Eric and Colin put together some easy check-boxes to determine when a marketing plan makes sense. There are many scenarios where it makes sense to throw out an annual plan in favor of agility and flexibility. There are also many business strategies that demand an annual marketing plan with dollars earmarked for initiatives with long time horizons. So when should you embrace an annual marketing plan? You'll know in the next 15 minutes! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments. Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Do I Need An Annual Marketing Plan?
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