Do I Need To Do A Whole Series?

Yes and no. Podcasting is designed to be an episodic format, it's built around subscriptions, but there's no rules saying you have to produce regular content. That being said, you should produce regular content, here's why: * Your work is easily forgotten. There's a plethora of content available online and a single work is easily overlooked. Ongoing content penetrates deeper and has greater stamina. Your audience will connect with it better and remember it for longer. * The more you talk, the more you connect. Letting your audience in on your story a little bit more with every episode gives you a deeper connection every time. After a few episodes your audience will become more loyal and you can have a genuine connection. * You can build a comprehensive message. Even if you do a long 90 minute podcast, you will never have time to cover everything you want to. A series allows you to discuss everything in manageable pieces. * You can respond to your audiences demands. If you only do one episode then you'll have to guess at what your potential audience wants to hear, but if you record regularly then you can ask for feedback and tailor your content to your audience. * You can keep your voice fresh and contemporary. No one knows what will happen tomorrow, so no one knows if your content will be relevant in the future. If you keep renewing your content then you can make sure that you're always on the ball. Podcasting is a format that is perfectly placed for ongoing content. It allows you to keep your message fresh and always at the front of your audience's mind. So why not start your podcast series today?