Do Influencers Really Influence Anything?

Do influencers really influence anything? And...Adidas unfriends Facebook - maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/21st-century-marketing/its-time-to-address-the-elephant-in-the-room-influencers-don-t-really-influence-anything-or-ee036b4abbbhttps://digiday.com/marketing/sources-say-adidas-paused-ads-facebook-reviews-efficacy/