Do Ingredient Brands Still Matter & Could They Shape The Future Of The Outdoor Industry?

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on INGREDIENT BRANDS!Ingredient brands are material and textile manufacturers like Gore, Cordura, Polartec or Primaloft. Folks that actually make the materials and fabrics that brands use in order to craft the gear and apparel we all love to buy.A history of innovations by ingredient brands have led to amazing breakthroughs in the outdoor space but it's been a long time since any innovation has really broken through. But perhaps there is a new frontier where ingredient brands can still make a difference. That's today on THE ROCK FIGHT.Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.