Do It Differently or Die: A Wake-Up Call for PT Owners

Do It Differently or Die: A Wake-Up Call for PT OwnersLive from CSM, Jimmy talks with Eric Fernandez from Hyperice about the uncomfortable realities facing outpatient physical therapy.What We Cover:The three-year journey behind the Nike x Hyperice recovery shoeWhy AI and efficiency won’t save a broken business modelWhy PTs must start thinking like consumer brandsThe importance of lifecycle care and long-term valueWhy wellness companies are winning cash-based dollarsThe danger of waiting for insurance companies to “fix it”The mindset shift clinic owners must makeKey TakeawayThe system is perfectly designed to produce the results you’re currently getting. If you don’t like the results, rebuild the system.GuestEric Fernandez – Hyperice https://hyperice.com