Do MelAgrião à nova geração: como o Laboratório Catarinense se reinventou em 80 anos - #249

from Do Zero ao Topo · host InfoMoney

Alexandre Bornschein Silva, CEO e quarta geração da família no comando do laboratório Catarinense conta a história do icônico xarope MelAgrião e da inovação da empresa com a fabricação de suplementos. Em conversa com Mariana Amaro, em mais um episódio do Do Zero ao Topo, o empresário revela bastidores da sucessão familiar, o rebranding da marca e os planos para o futuro da empresa centenária, que espera dobrar o faturamento até 2029 e alcançar o primeiro bilhão de reais em receita.

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This episode was published on October 17, 2025.

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