Do Not Do These 3 Things With AI & Your Brand

Assumption: The people who create strategies and content for your brand use AI at some point in the process. This week’s Field Notes aims to help you avoid 3 common things you should not be doing with AI and your brand.#3: Use AI Just Because#2: The Fallacy of Inclusivity#1: Vague In = Vague OutListen to Dan Crask, founder and strategist of Brand Shepherd, talk through each thing to avoid when using AI with your brand. Want A Better Performing Brand In 2026?Vibe, Tribe, & Why®: Clarify Your Brand. Attract Your People. Connect with Clarity.The complete framework and methodology, plus real-world applications. Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe