Do Online Tastings Still Work in 2026? | Online Tasting Co

🍷 How a Lockdown Pivot Became a Drinks Industry Innovation | Online Tasting CoOpening a new wine business just 36 days before the UK went into lockdown could have been the end.Instead, it became the beginning of something entirely unexpected.In this episode of The Drinks Entrepreneur Podcast, Alex sits down with Jamie Smith, co-founder of Online Tasting Co and EcoSip, to explore how a business built around in-person wine experiences reinvented itself during COVID and went on to create an innovative packaging solution that's now trusted by organisations including The Wine Society, Naked Wines and WSET.From delivering wine samples by hand during lockdown to building a specialist clean-room production facility and producing more than two million premium wine samples, Jamie shares the entrepreneurial journey behind one of the drinks industry's most innovative businesses.We discuss:🍷 Opening a wine business just weeks before lockdown📦 Creating EcoSip's pioneering single-serve wine technology🚀 Turning a crisis into an entirely new business model🌍 Why alternative packaging could transform the future of wine💡 Building trust, scaling innovation and challenging industry traditionWhether you're a drinks entrepreneur, wine lover or founder looking to innovate in a traditional industry, this episode is packed with practical lessons on resilience, creativity and spotting opportunity where others see obstacles.Out on Friday on Spotify, Apple Podcasts and also on YouTube. Hosted on Acast. See acast.com/privacy for more information.