Do Political TV Ads Really Change Minds?

Every U.S. election cycle, political campaigns bombard American televisions with advertisements for candidate X versus Y. But can these ads really make a difference, especially with shifts in the way we watch TV? Learn when they actually work in today's episode of BrainStuff, based on this article: https://people.howstuffworks.com/do-campaign-tv-ads-change-voters-minds.htm See omnystudio.com/listener for privacy information.