Do Press Releases Work for AI Search Visibility? I Tested It.

Send us Fan Mail📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this follow-up to last week's episode with Jonathan Bentz, Cassie Clark documents what happened when she tested one of Jonathan's top recommendations: using press releases to strengthen entity authority in AI search.On Friday, March 20th, Cassie published a press release through EIN Presswire announcing her ebook, Freshness, Structure, Authority: The Framework for AI Search Visibility. Within two hours, she was appearing in AI-generated answers across ChatGPT, Google AI Overviews, Google AI Mode, and Gemini — listed alongside established names in the AI search space. This episode breaks down exactly what happened, why it worked through the lens of the FSA Framework, and addresses a recent Search Engine Journal article claiming AI search barely cites syndicated press releases. Cassie also discusses the ethical considerations of using press releases for AI visibility and provides clear guidance on what qualifies as valid press release news.In This Episode:The full timeline of what happened after the press release was distributedWhy PRLog and EIN Presswire produced different levels of impactHow the FSA Framework (Freshness, Structure, Authority) explains the resultsA response to Search Engine Journal's article on AI citations and press releasesWhy the data may look different for smaller brands versus large enterprisesEthical guardrails: what counts as valid press release news and what doesn'tHow to replicate this strategy responsibly for your own brandIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.comResources:Case Study: How a Single Press Release Landed My Brand in AI-Generated Answers in Under Two HoursFSA Framework Ebook: Freshness, Structure, Authority: The Framework for AI Search VisibilitySearch Engine Journal Article: AI Search Barely Cites Syndicated News Or Press Releases