Do publicity stunts help or hurt brands?

A crypto entrepreneur bought a banana taped to a wall for several millions. Jaguar launched a widely watched advertisement that confused and irritated the fans. Zomato announced a new position that got 18,000+ applications, even though the selected candidate would have to pay $25,000 to join. In this debate, we analyse the short and long term impact of publicity stunts. Do they work? If yes, under what conditions? When does publicity become toxic? Join the debate to learn more