Do qualifications matter as a pet professional?

Do qualifications matter when you’re working as a pet professional or running a pet business?This is a topic that comes up regularly on my coaching calls, and online, with a range of clients from different parts of the industry.It might be that you run a business creating products, and your qualifications might be around production, sustainability, marketing or HR if you have a team.You might have a pet service business and have studied for a range of accreditations and certifications to demonstrate your expertise.At the time of writing and recording this post and podcast (June 2024), there are still many areas of the pet industry that are unregulated.This means you can set up a business as a pet professional, and there is no requirement when it comes to qualifications.In this episode, I’m exploring whether this matters, or if people are more concerned with results.Key topics and timings in this episode:00:00 - Episode introduction and overview04:42 - Exploring the importance of qualifications11:10 - Research on qualifications and millennial pet owners13:37 - The different types of qualifications in the pet industry22:13 - The importance of understanding the values of your ideal clients24:05 - How you can balance credentials and results32:22 - Episode conclusion and wrap-upLinks mentioned in this episode: Report into millennial and Gen Z owners Veterinary PracticeCreate a pet business you love and put you first with Jane ArdernCaroline Wilkinson on growing a successful online dog training businessSeven ways to be the go-to expert as a pet professionalIn the spotlight with Katie Gwilt from The Kat LadyZoe Willingham from Best Behaviour Dog Training on building a successful dog training academy