EPISODE · Jan 22, 2023 · 17 MIN
Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?
from Stories and Strategies with Curzon Public Relations · host Stories and Strategies
The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.Common criticisms:Too linearImply a finite endFocus on conversionRely on abundant attention Are funnels being replaced? Or do they still capture the customer journey?Guest: Megan Dougherty, One Stone CreativeSend Megan an email https://onestonecreative.net/contact/ On Twitter @oscpodcastingOn Instagram @oscpodcastingDownload the 2022 State of Business Podcasting ReportLeave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Follow us on:LinkedInTwitterInstagramFacebookOur NEW You Tube ChannelRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show
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The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well. Common criticisms: Too linearImply a finite endFocus on conversionRely on abundant attention Are funnels being replaced? Or do they still capture the customer journey? Guest: Megan Dougherty, One Stone Creative Send Megan an email https://onestonecreative.net/contact/ On Twitter @oscp...
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Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?
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