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EPISODE · Feb 14, 2022 · 44 MIN

Do Sports Sponsorships Pay Off?

from The Crux of the Story · host Gary Sheffer and Mike Fernandez

Have the Olympic Games become too controversial for corporate sponsors? Do Super Bowl ads pay off? And what is Karate Combat? On this 71st episode of The Crux we get answers to these questions from Michael Hargrave, president of Discover Sports & Entertainment, who has guided big brands such as Anheuser-Busch to Bank of America through sports sponsorships and events. Tune in to hear his insights on how brands navigate around the politicization of the Olympics, the rationalization behind Super Bowl ads, and the future of sports marketing.

Episode metadata supplied by the publisher feed · Published Feb 14, 2022

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Do Sports Sponsorships Pay Off?

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