Do taste and flavor even matter anymore?

In this episode of The Mess Hall, we chat with Chef Andrew Hunter who is a consulting chef for brands like Wolfgang Puck, Niman Ranch, and Kikkoman. What starts as a conversation about the difference between taste and flavor and whether the two even matter to today's social media-centric consumers quickly dives into a range of topics, from what brand authenticity means to Arby's to Dubai chocolate to whether massive chains will even exist in the future. To kick off the episode, we chat about whether a smoothie should ever cost $30 and discuss our experience trying the ketchup smoothie at Tropical Smoothie King. As always, we close out the episode with our five questions, where Chef Andrew covers everything from his preferred terminology for non-alcoholic beverages to his favorite food-centric TV show.