Do They Come Back For More? 6 Steps for Creating Repeat Customers from Shep Hyken

In this chat with my buddy and colleague, Shep Hyken, we discuss some of the concepts in his latest book, "I'll Be Back: How to Get Customers to Come Back Again and Again." Shep and I talk about measuring a customer's willingness to come back to your business as an important success metric. I often stress to leaders that retention is a critical metric when looking at customer success; it's not only about the new customers you're able to acquire, but who continues to come back to you.