Do we take good design for granted?

Design has a powerful impact on our lives, from the smartphone we use to stay connected with friends and family to the bicycles that enables us to get from A to B. The COVID-19 pandemic, while being extraordinarily challenging, has inspired many designers to innovate and repurpose their production processes to meet demand for hand sanitisers, PPE and ventilators. What lessons can we learn from this creativity to reimagine the manufacturing sector and drive economic growth? There is mounting evidence that organisations that excel at design significantly outperform their industry peers financially. So should organisations embed design as a strategic tool within their business to improve performance or has the term design thinking done more harm than good? In this episode, Aurecon’s Chief Design Officer John McGuire catches up with Dr Brandon Gien, CEO of Good Design Australia, to discuss the remarkable world of design as we celebrate Good Design Week. See omnystudio.com/listener for privacy information.