Do Webinars Still Work in Cybersecurity?

In this episode of The Marketing Front Lines, we speak with Megan Howard, VP of Marketing at Vali Cyber. Vali Cyber has carved out a unique position in the cybersecurity market by becoming the first runtime hypervisor security platform. After initially focusing on Linux server protection, the company made a strategic pivot based on direct customer feedback and input from their CISO advisory board. The shift to hypervisor protection addressed a critical security gap that was keeping infrastructure leaders awake at night, transforming Vali Cyber from a "nice to have" Linux security solution into a "must-have" infrastructure protection platform that's becoming a boardroom-level concern. Topics Discussed: Strategic pivoting based on customer feedback and advisory board insights Expanding target audience from cybersecurity to infrastructure and operations teams Building effective webinar partnerships that drive hundreds of registrations Adapting marketing strategies for AI-driven search and ChatGPT optimization Transitioning marketing channels from Google Ads to video platforms Maintaining marketing integrity and honesty in a "snake oil" industry   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM