Do You Even Need SEO? Unfiltered Truth with Jeff Collins

from Art Of Kaizen For Entrepreneurs · host Kyle Barry

✅ Do You Even Need SEO? Unfiltered Truth with Jeff Collins 👇👇‪@kaizenmarketing8420‬ 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠 In this episode of The Art of Kaizen for Entrepreneurs, we bring in SEO veteran Jeff Collins—whose resume includes leading Purple Mattress’s rise to search dominance—to cut through the noise. Jeff shares why most businesses are wasting time (and money) on "checkbox SEO," and explains how to identify whether your company truly needs SEO or should walk away. We dive into 80/20 tactics, AI-driven search disruption, CRO strategies, and how to future-proof your traffic strategy in the age of ChatGPT and Google’s evolving algorithms.

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This episode is 18 minutes long.

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This episode was published on October 1, 2025.

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