Do You Gain More Podcast Engagement By Interviewing Or Being Interviewed – Episode 139

Do You Gain More Podcast Engagement By Interviewing Or Being Interviewed – Episode 139   I was recently on Episode 88 of Podcast Junkies with Harry Duran. We had a great talk. We chatted about podcasting, architecture, magic and the New York Islanders. It was one of those conversations that could have gone twice as long.   Listen to Podcast Junkies HERE.   Interview podcasts are all the rage. It seems everyone is doing them. So, which is better for your business, interviewing guests on your show or being interviewed on other shows?   The answer is … both. If you hope to spread the word about your show, you should both be interviewed on other podcasts while interviewing guests on your show.   There are benefits and drawbacks to both. Here are a few pros and cons of each.   INTERVIEWING   POSITIVE Easier form of podcasting – content creates itself with a conversation People come to you to hear the interview You control the conversation You control the dissemination of info Guests can direct traffic your direction Guests can become subscribers Guests offer different info and perspective   NEGATIVE Takes a lot of work to coordinate Less flexible Guests may not show up Guests may do very little to promote your show   BEING INTERVIEWED   POSITIVE You get in front of a new crowd – Expanding your reach Less work with prep and post production You can offer a lead magnet to new people   NEGATIVE It is more difficult to convert new people into listeners You do not control the interview You do not contol when the interview is posted You need to send people to another show to hear the content Takes time and relationships to find opportunities You do not contol the quality   If you want to grow your tribe, find great guests to appear on your show who will help expose you to their audiences. Then, find great podcasts on which to appear to expose yourself to other new audiences.   (I also mentioned The Podcast Review Show that I do with Dave Jackson. Find that HERE. You can find Dave's podcast School Of Podcasting HERE.)     You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.