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Do You Have Balance Between CAC Payback and Retention? episode artwork

EPISODE · Nov 4, 2023 · 4 MIN

Do You Have Balance Between CAC Payback and Retention?

from SaaS Metrics School · host Ben Murray

In episode #114, I address the power of SaaS metrics in context. Two metrics that should be viewed together? CAC Payback Period and revenue retention. - do you have balance? - CAC Payback Period - Gross Revenue Retention Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray  

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Do You Have Balance Between CAC Payback and Retention?

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This episode is 4 minutes long.

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This episode was published on November 4, 2023.

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In episode #114, I address the power of SaaS metrics in context. Two metrics that should be viewed together? CAC Payback Period and revenue retention. - do you have balance? - CAC Payback Period - Gross Revenue Retention Subscribe to Ben’s daily...

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