Do You Have The Right Strategy for Your Fundraising Event | Ep. #124 with TiWanna A. Kenney

In this episode we sit down with TiWanna "TK" Kenney — US Army veteran, the first Black woman to earn the Benefit Auctioneer Specialist designation, and founder of Astounding Auctions — to completely reframe what a benefit auctioneer can do for your nonprofit. TK breaks down why the best auctioneers aren't hired guns who show up at the last minute, but strategic partners embedded in your planning at least 90 days out, asking the questions your team stopped asking years ago. From reading donor floor plans to weaving personal stories into the appeal moment, TK reveals the behind-the-scenes magic that moves donors from a planned gift to a spontaneous one. The conversation goes deep on why fundraising is really just dating, why your gala should never feel like a recitation of your annual report, and why the paddle raise might be the most underutilized tool in the nonprofit sector. TK's philosophy is disarmingly simple: donors don't give because they have to, they give because you made them feel something. She shares powerful stories of unsuspecting donors moved to tears, clients who once needed help proudly raising their paddle, and rooms exhaling together in collective generosity. If you've ever wondered why your event didn't hit its goal, this episode will change the way you think about every moment of your next fundraiser. Loving The Fundraising Elevator? Please subscribe, rate and review the podcast. It really helps other people find the show.    This Episode Brought to You by:  Swaim Strategies: https://swaimstrategies.com Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events.    The AV Department: https://theavdept.com/ As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year.    Bloomerang: https://bit.ly/4hLqLVw Create the ideal giving experience with integrated fundraising tools and automated insights that maximize your impact. Keep donors close to the cause with mean-ingful outreach at the right time. Increase retention, major gifts, and all-around impact. Turn supporters into action-takers with tools that make it easy to recruit, organize, and engage volunteers at every level.   Feathr: https://www.feathr.co/ Feathr is a marketing platform built specifically for mission-driven organizations, offering simple tools for digital advertising, email campaigns, and audience engagement. The platform uses real-time insights and AI-powered segmentation to help you reach the right people at the right time—whether you’re nurturing existing supporters or discovering new ones who share your values. It’s marketing that meets people where they are, building relationships that last beyond a single click.   Speakers Samantha Swaim LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/ Substack: https://substack.com/@swaimstrategies   Kristin Steele LinkedIn: https://www.linkedin.com/in/kristin-steele777/ Substack: https://substack.com/@swaimstrategies   TiWanna A. Kenney LinkedIn: https://www.linkedin.com/in/tiwanna-kenney/   | RESOURCES | Connect with Swaim Strategies: https://swaimstrategies.com Propose a Podcast Episode: https://swaimstrategies.com/propose-a-podcast-episode/ Get Event Help Right Now with Gala 911: https://swaimstrategies.com/solutions/gala-911/ Book Consulting Time with Sam: https://calendly.com/consultingwithsam Book Consulting Time with Kristin: https://calendly.com/eventstorytelling Learn More About the Elevate Conference: https://swaimstrategies.com/elevate-conference/ Get Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book Join Swaim Strategies on Substack: https://substack.com/@swaimstrategies Connect with The AV Department:  https://theavdept.com/ Connect with Astounding Auctions: https://astoundingauctions.com/ Connect with TiWanna A. Kenney: https://www.instagram.com/tksaysdoit/   Episode #124: The Right Strategy with TiWanna A. Kenney Release date June 17, 2026