Do you know if you are irritating your customers? - Interview with Melvin Brand Flu of Livework

Today’s interview is with Melvin Brand Flu, Partner and Director of Strategy and Business Design at Livework, a leading service design company. Melvin joins me today to talk about the work that Livework do and some of the research that they are doing around irritation curves. This interview follows on from my recent interview: Customer service by email and differences across geographies – Interview with Laurence Chami of Eptica– and is number 129 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.