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Do You Know the ROI of Your Donor Portfolio? episode artwork

EPISODE · Nov 13, 2019 · 30 MIN

Do You Know the ROI of Your Donor Portfolio?

from Real Talk for Real Fundraisers · host Veritus Group

Most of the time, when we ask a major gift fundraiser what the Return on Investment (ROI) of their portfolio is, we get nothing but a blank stare – and then a look of panic. Well, you don’t have to panic. In this episode, Richard and Jeff talk about how to calculate your ROI. They tell you what’s acceptable for a new portfolio vs. a mature one. They discuss how it should grow over time, and they let managers and leaders know it takes TIME to develop. Then they list 12 reasons why there is low ROI in many major gift portfolios. Richard and Jeff go over what you can do to avoid these pitfalls so that you can realize net revenue and ROI growth, year after year.

What this episode covers

Most of the time, when we ask a major gift fundraiser what the Return on Investment (ROI) of their portfolio is, we get nothing but a blank stare – and then a look of panic. Well, you don’t have to panic. In this episode, Richard and Jeff talk about how to calculate your ROI. They tell you what’s acceptable for a new portfolio vs. a mature one. They discuss how it should grow over time, and they let managers and leaders know it takes TIME to develop. Then they list 12 reasons why there is low ROI in many major gift portfolios. Richard and Jeff go over what you can do to avoid these pitfalls so that you can realize net revenue and ROI growth, year after year.

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Do You Know the ROI of Your Donor Portfolio?

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Frequently Asked Questions

How long is this episode of Real Talk for Real Fundraisers?

This episode is 30 minutes long.

When was this Real Talk for Real Fundraisers episode published?

This episode was published on November 13, 2019.

What is this episode about?

Most of the time, when we ask a major gift fundraiser what the Return on Investment (ROI) of their portfolio is, we get nothing but a blank stare – and then a look of panic. Well, you don’t have to panic. In this episode, Richard and Jeff talk about...

Can I download this Real Talk for Real Fundraisers episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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