EPISODE · May 3, 2022 · 21 MIN
Do You Know Your Customer Journey? (What It Is & Why It Matters)
from Beyond the Cart · host Andy Winthieser, Nora Lahl
Today we're talking about the customer journey. Do you know yours? If you are not sure, then you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.Today's TopicsUnderstanding customer typesLeveraging your sales processThe problem with being unreachableDocumentation and iterationsThe number of products versus customer typesThe impact of lifecycle timelines (featuring two real-world stories)Identifying your best customers
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What this episode covers
This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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Do You Know Your Customer Journey? (What It Is & Why It Matters)
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