Do you like discounts?

Psychology is in everyday life. In fact, the sales industry depends on exploiting people's Psychological weaknesses. In this podcast, I have shed some light on the Contrast effect. The contrast effect is a cognitive bias that occurs when the presence of a contrasting factor influences someone's perception of something. In other words, when we compare two things, the contrast effect distorts our perception of that thing by enhancing the differences between them. Next time you buy a car or a mobile be careful.