Do You Need a Gen Z Strategy? - Rethink Association

What this episode covers

Sharon and Garra challenge the reflex to build marketing around birth years. From TikTok news habits to cultural trends that span four generations, they question whether age is truly the issue - or if outdated assumptions about behavior and motivation are the real problem.

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Frequently Asked Questions

How long is this episode of Rethink Association?

This episode is 25 minutes long.

When was this Rethink Association episode published?

This episode was published on February 25, 2026.

What is this episode about?

Sharon and Garra challenge the reflex to build marketing around birth years. From TikTok news habits to cultural trends that span four generations, they question whether age is truly the issue - or if outdated assumptions about behavior and...

Can I download this Rethink Association episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.