Do You Need a New Website - Or a Better Plan?

Does your radio station really need a new website — or do you need a better plan for the one you already have?Stations often start looking for a new website because something forces the decision. A provider is shutting down, prices are increasing, a service is being discontinued, or the current website simply feels like it isn't doing enough. But before comparing providers, platforms and feature lists, there's a more important question to answer:What are you trying to make better for your audience?In this episode of Better Radio Websites, we look at how to evaluate your entire digital operation — website, mobile app, newsletter, streaming, push notifications and more — before deciding whether changing technology is actually the answer.Sometimes moving from DIY to a provider makes sense. Sometimes changing providers is the right move. Sometimes bringing your website back in-house is the better option. And sometimes the technology isn't the problem at all. You may need better content, a simpler workflow, more promotion or just a better understanding of tools you already have.The best time to figure this out is before you're forced to make a decision.For more details and additional thoughts from this episode, visit: https://www.skyrocketradio.com/232And if your evaluation tells you that it really is time for a new radio station website, learn more about Skyrocket Radio: https://www.skyrocketradio.com