Do You Need to Start Using Pinterest for Business? | Ep. #245

The impact of Pinterest is growing every year and gives a property the opportunity to share its personality, values and the best it has to offer but is it right for your property?I’ll explain how you can market with Pinterest.Pinterest is a collection of pictures that show up on a board.The pictures or images are called “pins” which are visual bookmarks. All the images uploaded can link back to their original location. This allows many people to share the same pin or image with their own commentary while still linking back to the original content.Who uses Pinterest?In order to determine if using Pinterest for your business is a good fit, it’s helpful to have an understanding of who exactly is logging into the social media platform and what makes them tick.•Pinterest has 459 million monthly active users•Monthly international user figures grew by 46% in 2020•60% of users are women•82% of people use Pinterest on mobile•People watch close to one billion videos a day on Pinterest•8 in 10 Pinterest users say the platform makes them feel positiveThough Pinterest’s user base isn’t nearly as large as that of Facebook, Instagram, or YouTube, it’s important to keep in mind that the users are deeply engaged.Setting up a Pinterest account for your businessIf you plan to use Pinterest to market your property, you should create a Pinterest business account, rather than a personal account. Business accounts offer business-specific features like analytics and the ability to use Pinterest advertising.Continue listening or reading and I’ll explain how to set up Pinterest for your property...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/do-you-need-to-start-using-pinterest-for-business-245Join the 6 Day Challenge Video SeriesFor a Limited Time SAVE $90.00https://keystonehpd.com/6-Day-ChallengeGet Your INNsider Tipshttps://keystonehpd.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/Keystone-Hospitality-Property-DevelopmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/combAvSdDKMA Division of Keystone Hospitality Property Development