Do You Own Your Process?

Relying on somebody else to run critical aspects of your gym business like lead generation and lead nurturing doesn’t sound like a good idea. For one, you would face big problems if they were to disappear. Secondly, you don’t know what they are saying to the leads before they walk into your door. They may be promising them something that you can’t deliver.As a business owner, you have to own the process. The problem with some gym owners is that they don’t want to do the work. Having processes and systems in a business is a lot of work and you have to be ready to do it. Tim reckons that if you don’t want to do the work, you shouldn’t be in business, to begin with.The best way to look at your business as the owner is by making it sellable. Make your business sellable by doing the right things and this includes taking control of aspects such as marketing, delivery of your product, having process and systems, communication, and all other pieces. Key TakeawaysZach Columbia new book, Directing fitness and his new coaching program for fitness directors (00:40)Should you outsource your lead generation and nurturing to a third party? (02:49)The risk of relying on somebody else to control important aspects of your business (04:39)Do you need more leads or do you need better sales systems (09:42)As a gym owner, you should be skeptical to avoid getting burned (15:41)Learning how to run Google Ads yourself without relying on anybody else (17:08)Make your business sellable by doing the right things (21:15) Additional Resources:https://www.directingfitness.com/www.pfmarketingsolutions.com/summitwww.PFMarketingSolutions.com/Callwww.PFMarketingSolutions.com/Automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.ProfitGPS.com--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!