Do you really know your customer?

When you say you know your customer, do you really know your customer? What's his or her name? Where does he/she live? How much money do they make a year? What are their hobbies? In this episode, Wendi McGowan-Ellis CEO Founding General Partner at Cassandra Capital - a newly launched North Texas venture capital firm focused on investing in growth-oriented, women-owned and operated companies, shares how specific successful brands are at identifying their customers. Wendi goes on to share the importance of a good pitch deck, how selling has changed over the years, and the importance and living with no regrets. This is such a juicy episode!! You don't want to miss it.