Do you search for the reasons why customers stopped doing business with your company? OMOQ #193

Search is the optimal word. Customers will very rarely tell you that they are leaving, and why they are leaving. You have to go find the information, filter it, investigate, and then fix it. The cost to reinvent a lost customer is far too expensive to do on a routine basis. The road to customer loyalty is paved by not making the same mistake twice. Your future is an four R (RRRR) proposition. Retain. Repeat. Refer. Reap.Support the show