Do you suffer from low T?

Hey friends 🤘You know the pattern: founders hear encouraging words, dodge the uncomfortable price conversation, and call it traction because everyone is smiling.Cute. Also dangerous.For episode 99, we put Office Hours on the podcast feed and took four founder questions that all circle the same problem: founders trying to avoid the signal that matters. Will customers pay more? Will free pilots convert? Should contractor software start narrow? Can two engineers enter healthcare without a regulatory sherpa?We get into price increases, the danger of unpaid pilots, why “everyone does things differently” is usually a reason to narrow instead of broaden, and why HIPAA probably should not be the first scary thing you fight at idea stage.Plus, frivolous thoughts include Blues Traveler harmonica heroics, aging Cards Against Humanity references, and the unsettling moment your family reveals exactly how dark they think your sense of humor is.As always, thanks for listening.—Cameron and JDMTimestamps00:00 - Introduction02:15 - Low T and episode 9905:30 - Raising prices without panicking12:45 - Free pilots that never convert25:00 - Narrowing contractors and healthcare fear40:00 - Frivolous Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com