Do Your Prospects Care About Cyber Security? | Results Selling Framework Podcast Episode 12

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. This week, Michael L. Giuffrida, the President at Kyber Security teams up with Keith to discuss his journey from IT engineer to business development expert, offering insights into building a positive sales mindset and the importance of reducing risk through cybersecurity. They discuss strategies for qualifying prospects, uncovering buyer needs, and overcoming obstacles in selling security solutions. Tune in for practical tips, engaging role-plays, and expert advice on protecting businesses from cyber threats. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Michael L. Giuffrida | President | Kyber Security https://www.linkedin.com/in/michaelgiuffrida  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun