Docebo CEO on steady growth, systems of intelligence, pricing's value chain, and more | Alessio Artuffo

In this episode of Second Acts, Krish is joined by Docebo’s (NASDAQ: DCBO) CEO, Alessio Artuffo.Alessio talks about: Docebo’s many second acts from the early days of bootstrapping to their recent AI-native reinvention, what they have learned about sustaining balanced growth as a public SaaS company, how “clear, unarguable” enterprise value (not AI hype) drives their product and monetization decisions, the internal idea-to-execution value chain of pricing ownership, why focus (not TAM) is the big constraint in horizontal markets, a Lencioni classic he keeps going back to, and more. — Chapters:(00:01) Episode highlights(03:13) Episode intro(05:40) A brief note on Docebo’s 20-year path(07:14) Docebo’s many second acts (12:14) A philosophy of balanced growth(17:56) The post-COVID reset(21:39) System of record → System of intelligence (28:10) Real AI adoption starts with customer problems(31:57) Rewiring Docebo’s GTM for an AI-led future (34:23) AI, FedRAMP, and unlocking new markets(40:33) SI partnerships as multipliers (43:00) A methodical approach to AI monetization(46:54) Pricing “clear, non-arguable value” with simplicity(50:14) A hypothesis-led, cross-functional pricing process(55:54) Alessio recommends a Lencioni classic—Referenced:DoceboNASDAQ Edugo “From System of Record to System of Intelligence:” Accenture Deloitte Kyle Lacy Mark Kosoglow FedRAMP The Five Dysfunctions of a Team —Connect with Alessio:LinkedIn —Connect with KrishLinkedIn X —About Chargebee:Chargebee helps thousands of recurring revenue businesses unlock second acts of scale with transformative billing, monetization, and growth infra. Learn more.