Docs on TikTok: Mastering Clinical “Edu-tainment”

Northwestern Medicine launched their TikTok account in April of 2021, with a vaccine advocacy video that quickly went viral on the platform shortly after, and has continuously optimized their strategy since then. Over the past year, they’ve learned to efficiently create content that inspires and educates the Generation Z audience while still conforming with brand standards. Join Megan Augustyniak, Social Media Manager, Northwestern Medicine & Katie Hunter, Senior Creative Specialist, Northwestern Medicine as they share lessons learned from their journey of using utilizing TikTok.